BRUTØ

Developed a documentary and social series exploring the raw, unfiltered world of Michelin-starred dining at BRUTO, while amplifying Byron Gómez’s social presence and driving sponsor and partner visibility.

Project Overview

I partnered with Top Chef alum Byron Gómez and the team at BRUTO to create a cinematic documentary and social series that revealed the uncompromising, often unseen world of Michelin-level cooking. Focused on themes of brutalism in food, near zero-waste practices, fermentation, and extreme rawness, the project told the story of Byron stepping into BRUTO just after its Michelin star win — and the immense pressure of maintaining that standard.

Beyond the documentary, we expanded Byron’s digital presence with highly engaging social content and leveraged the momentum to spotlight sponsor and partner collaborations in a way that felt authentic, not commercial.

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Scope of Work

Developed and directed a documentary concept centered on BRUTO’s unique philosophy, techniques, and brutalist culinary style

Filmed behind-the-scenes kitchen footage capturing fermentation processes, zero-waste practices, and raw cooking methods

Documented Byron’s personal journey — from stepping into the Michelin-starred role to navigating the emotional weight of expectation

Created a social media series offering fans intimate, day-to-day insights into BRUTO’s culture and the Michelin kitchen experience

Produced and edited sponsor and partner videos, seamlessly integrating them into Byron’s social ecosystem

Amplified Byron’s personal social channels to build community, highlight his voice, and expand his reach

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Services:

Personal Branding

Industry:

Culinary

Year:

2024 - Present

Live Website:

www.brutodenver.com

Final Outcome

Created a visually striking, emotionally resonant documentary that deepened public understanding of BRUTO’s philosophy and Michelin-level dining

Significantly increased social engagement and following across Byron’s platforms, strengthening his reputation as a leader in modern fine dining

Successfully highlighted sponsor and partner videos, driving strong performance and positive feedback from collaborators

Helped position BRUTO as one of the most progressive and daring restaurants in the fine dining world

Sparked meaningful audience conversation around sustainability, waste reduction, and authenticity in food culture

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