Matt Rosa

Over 30 months, I helped transform Matt Rosa’s personal brand through leadership content into a global force—scaling his team from 9K to 35K+ across 40+ countries, while growing his social reach and delivering high-impact video storytelling at every step.

Project Overview

I worked closely with Matt Rosa—one of the top 10 income earners in the MLM industry—to build a video strategy that supported his explosive growth from 9,000 to over 35,000 team members across 40+ countries in just over 30 months.

We traveled to 28 countries and documented speeches, produced event recaps, lifestyle content, partnership content, created leadership series for social media, and translated key videos into multiple languages to reach international teams.

The goal was always clarity, relatability, and consistency—amplifying Matt’s already authentic presence into media that moved people.

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Scope of Work

Filmed speeches and events across multiple continents, including stadiums and large-scale gatherings
Created well-produced event recap videos and team-specific highlight reels across Matt’s organization
Launched multiple social content series designed for relatability and consistency on platforms like Instagram and YouTube
Produced short-form motivational clips, long-form trainings, and themed videos like Ode to Leadership
Translated video content into multiple languages for global accessibility and team alignment
Built an efficient workflow to quickly turn live footage into evergreen assets used across social, onboarding, and team growth
Maintained a focus on authenticity—capturing Matt’s natural sincerity and energy without overproducing the message

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Services:

Personal Branding

Industry:

Personal Development

Year:

2020-2024

Live Website:

instagram.com/itsmattrosa

Final Outcome

Scaled Matt’s team from 9K to over 35K people across 40+ countries in under three years

Grew Matt’s YouTube presence from 0 to 30K subscribers and Instagram following from 65K to 133K

Created an extensive video library of trainings, speeches, and series used for recruitment, retention, and leadership development

Delivered standout projects like Ode to Leadership & Anxiety - A Letter From Within, that became internal culture pieces and global motivators

Provided content support to leaders across Matt’s downline, multiplying the value and visibility of every shoot

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