Spherex

Led branding and strategic marketing efforts for Spherex & XVapes, driving creative campaigns, market % growth, and standout presence in the Colorado cannabis and vape space.

Project Overview

Over the years, I’ve had the privilege of working closely with Spherex and XVapes (their 2nd brand) to evolve their brand identities, strengthen their market presence, and create campaigns that truly resonate in the Colorado markets.

Through strategic collaborations, targeted influencer work, and event activations, we’ve seen XVapes grow significantly—both in sales and brand recognition—becoming one of the top-selling vape brands 18 months from launch.

Our work has not only driven measurable results but also built a foundation for long-term, meaningful engagement with their audience.

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Scope of Work

Through strategic creativity and a focus on long-term brand growth, we’ve helped Spherex and XVapes achieve remarkable success in a competitive market.

Brand Evolution: Partnered with Spherex and XVapes to refine their brand identities and build lasting cultural relevance.
Collaborations: Connected major partners like Deadbeats/Zeds Dead to elevate both brands.
Influencer Campaigns: Led successful influencer campaigns for each brand, driving real engagement and awareness.
Sales Growth: Helped XVapes grow from $250k to over $1M/month in sales, establishing it as one of the #1 selling vape brands.
Customer Profiling: Created two distinct customer profiles for Spherex and XVapes, enabling more effective, targeted marketing.
Event Success: Drove over 6k RSVPs across 12 high-energy events in 2024, further boosting brand visibility and loyalty.
Social Growth: Increased follower base by 2k in one year, strengthening brand presence and community engagement.

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Services:

Strategic Marketing, Social Media, Consulting

Industry:

Cannabis

Year:

2023-Present

Live Website:

www.wearespherex.com

Final Outcome

Working with Spherex and XVapes helped boost their sales to over $1M/month and establish them as top players in the CO vape space. By refining their branding, creating strategic partnerships, working with influencers, and creating memorable events, we built a strong presence that continues to connect with their audience.