ThriftCon

Led the creative vision and execution for ThriftCon from grassroots pop-up to national event series—crafting brand identity, content, and culture for one of the largest vintage conventions in the U.S.

Project Overview

ThriftCon is more than a convention—it's a creative collision of vintage lovers, niche collectors, and fashion renegades. From the first event I helped shape the brand’s content identity by filming short docs, recap videos, man on the street content, and diving into the weird, wild subcultures that live inside vintage.

We leaned into the realness, not polish—amplifying what made the scene special, sometimes controversial, always authentic. That risk paid off. Over the years, our videos became a key growth engine, with multiple clips going viral (1M+ views) and expanding ThriftCon’s reputation far beyond its original audience into a mainstream phenom.

‍

Scope of Work

Directed and edited high-energy recap videos across all ThriftCon cities

Created short-form docs exploring niche communities and vintage worlds (e.g., deadstock collectors, bootleg culture, military surplus heads)

Captured and amplified moments that sparked conversation—some edgy, all shareable

Helped design the visual tone of the brand to feel loud, fast, and culture-driven

Filmed behind-the-scenes stories, vendor features, and attendee spotlights that built loyalty and depth

Developed content with a pulse on internet virality and tapped into moments that traveled organically

‍

Services:

Marketing & Brand Development

Industry:

Vintage

Year:

2018-2023

Live Website:

www.thriftcon.co

Final Outcome

Content helped ThriftCon explode nationally, expanding to major cities with sell-out crowds

Over 10 videos passed 1M+ views, generating buzz, controversy, and consistent visibility

Built a trusted video system that served event marketing, community engagement, and brand storytelling

Strengthened ThriftCon’s identity as more than a resale event—it became a cultural destination

Created an evergreen library of content that drove press, sponsorships, and community growth

‍